Terlivaz Interactive IVA
After the success of their original interactive panels—designed and developed by 2Pixels—Mallinckrodt Pharmaceuticals expanded their digital engagement strategy with a new suite of tools: an Interactive Visual Aid (IVA), a Mechanism of Action (MOA) animation, an interactive Sales Directory, and a robust badge scanning and analytics system. The objective: deliver a scalable, unified experience that combined content delivery with actionable data insights.
Client
Mallinckrodt Pharmaceuticals
Brand
Terlivaz
Agencies
BlueHive | Fingerpaint
Services
Programming | On-Site Installation & Support
The Challenge
Mallinckrodt needed a scalable, modular platform that could present scientific and sales content in a format tailored to both medical congresses and field use. The experience had to balance visual storytelling with regulatory compliance, ensuring that critical resources like the Important Safety Information (ISI) and Prescribing Information (PI) were accessible at any point in the interactive. At the same time, the solution had to integrate seamlessly with creative assets developed by Mallinckrodt’s agency of record, Fingerpaint, and support advanced data capture and follow-up tracking—all without overwhelming users in high-traffic exhibit environments.
The Solution
2Pixels collaborated closely with Fingerpaint to create a visually cohesive and content-rich experience. The centerpiece was an Interactive Visual Aid, supported by an embedded MOA animation and a searchable Sales Directory. To connect engagement with outcomes, we also integrated a badge scanning system that tracked user behavior, captured follow-up requests, and generated detailed post-show reports for internal teams. The result was a tool that worked on the show floor and beyond—blending education, sales support, and measurable impact.
Modular Content Structure
Individual and Rep Driven
Scaleable content framework
Badge Scanning
Data Collecting & Analysis
Final Result
Mallinckrodt’s expanded digital platform delivered a unified, high-impact experience across every audience touchpoint. The integration of rich content, elegant UX, and real-time data capture enabled both immediate engagement and long-term strategy. The platform not only enhanced the exhibit experience—it gave internal teams clear visibility into what resonated, who engaged, and what follow-up was needed. It’s a model for how collaborative, tech-driven solutions can elevate both message and measurement in the life sciences space.
