Project Overview
Client: Monotype
Exhibit Partner: BlueHive
Goal: Scientifically prove that fonts evoke emotional responses in individuals while creating a personalized and engaging experience for exhibit booth attendees.
Solution: An interactive using an EEG device to measure emotional reactions to fonts, personalized name displays, and custom takeaways for each participant.
Results: A standout exhibit with record-breaking engagement and attendees waiting up to 45 minutes to participate.
The Challenge
Monotype presented a unique challenge: scientifically demonstrate that fonts elicit emotional reactions. To meet this challenge, we needed to:
Prove Emotional Impact: Use a scientific approach to measure emotional reactions to fonts.
Personalize the Experience: Create an engaging, individualized journey for each attendee to maximize their emotional response.
Provide Meaningful Takeaways: Offer attendees a personalized souvenir that reinforced the emotional impact of their chosen font.
Manage High Traffic: Design an experience compelling enough to attract significant attention while ensuring efficient booth operations.
Our Solution
We delivered an innovative, personalized experience that combined technology, design, and emotional engagement. Key features include:
EEG Emotional Measurement: Integrated the Emotiv EEG device to measure participants’ brainwaves, tracking six distinct emotions: Excitement, Engagement, Relaxation, Interest, Stress, and Focus.
Personalized Name Display: Participants entered their name, which was displayed in five different font styles on a screen.
Font Emotional Reaction Tracking: Emotional responses to each font were recorded and saved, creating a personalized emotional profile for each participant.
Custom Takeaways: At the end of the experience, attendees received:
•A printout showing their preferred font style with their name.
•An EEG wave chart displaying their emotional reactions to all five fonts across the six measured feelings.
•A PDF version of the takeaway sent after the event.
Efficient Booth Management: Designed the experience to handle high traffic efficiently, ensuring attendees remained engaged despite long wait times.
The Outcome
The Monotype Emotional Font Experience was a resounding success, delivering:
Unprecedented Engagement: Attendees waited up to 45 minutes for their turn, making it one of the most popular booths at the show.
Scientific Validation: Demonstrated the emotional impact of fonts, positioning Monotype as a leader in typography innovation.
Personalized Connections: Each participant left with a highly individualized takeaway, creating a memorable and lasting impression of Monotype’s brand.
Brand Enhancement: Reinforced Monotype’s reputation as an innovator in typography and emotional design.
