Johnson & Johnson Interactive Table
To create a standout experience in a sea of booths, our client wanted a visually striking and hands-free way to engage attendees. We delivered a projection-mapped interactive table that responded to real-world objects placed on its surface—turning simple gestures into rich, educational moments. This tactile, tech-forward solution transformed their exhibit into a magnet for exploration and conversation.
Client
Johnson & Johnson
Services
Concept | Design | Animation | Programming | Installation
The Challenge
The client needed to communicate complex ideas in a simple, engaging format—without relying on touchscreens or long explanations. The experience had to be easy to use, support high-volume foot traffic, and visually reinforce their innovative brand positioning.
The Solution
2Pixels created a projection-mapped table powered by embedded NFC chips placed discreetly beneath each physical product. When a prop was placed on the table, the overhead projection system recognized the item via its NFC tag and triggered a dynamic animation tailored to that object’s theme. This seamless integration of physical products with responsive digital content allowed attendees to engage without needing touchscreens—offering a clean, hands-free experience that felt both magical and intuitive.
multi-Touch Interaction
Multiple Branded Experiences
Projection Mapping
NFC Chip Integration
Data Collecting & Analysis
Final Result
The interactive table became a focal point of the client’s exhibit, drawing in a steady stream of visitors eager to engage with the content. The immersive experience not only increased foot traffic but also facilitated deeper understanding of the client’s solutions, leading to higher-quality leads and enhanced brand perception.