The Challenge
After 42 years, Johnson & Johnson sought to relaunch their redesigned product line with a modern, impactful experience. The challenge was to combine technological innovation with emotional engagement to captivate attendees and create lasting impressions.
Project Overview
Client: Johnson & Johnson
Goal: Elevate product engagement and create an emotional connection during the launch of redesigned products, introducing advanced interactive experiences.
Solution: An interactive table using projection mapping to transform any flat surface into a touch-enabled interactive screen, allowing participants to explore products in an engaging and emotional way.
Results: A successful launch event that showcased Johnson & Johnson’s products innovatively, blending technology with emotional storytelling to strengthen brand presence.

Our Solution
We delivered a state-of-the-art interactive table experience that seamlessly merged technology and storytelling:
Projection Mapping Technology: Enabled any table or flat surface to function as a touch-enabled interactive screen, creating a dynamic platform to showcase products.
Product-Specific Interactivity: The experience dynamically adapted based on the product placed on the table, with graphics, animations, and interactive elements tailored to highlight the unique features of each item.
Touch-Driven Interactivity: Participants explored Johnson & Johnson’s redesigned products through intuitive touch interactions, enhancing understanding and engagement.
Emotional Storytelling: The interactive desk added an emotional dimension to the product exploration, reinforcing connections between attendees and the brand.
The Outcome
The Johnson & Johnson Interactive Table became the centerpiece of the launch, delivering:
Enhanced Brand Engagement: Attendees were captivated by the innovative and emotional presentation of the products.
Memorable Experiences: The use of advanced technology left a lasting impression, further establishing Johnson & Johnson as an innovative leader
A Modern Rebrand: Successfully positioned the redesigned product line as forward-thinking and emotionally impactful.