Project Overview
Client: Systimmune
Exhibit Partner: BlueHive
Goal: Showcase their oncology pipeline interactively to engage medical professionals and present complex data effectively.
Solution: A multi-platform digital experience integrating 3D visualizations, QR code interactions, and an intuitive interface for exhibit booth use.
Results: Enhanced professional engagement and reinforced Systimmune’s leadership in oncology innovation.
The Challenge
Systimmune needed a way to present their intricate oncology pipeline in a visually engaging and accessible manner. Traditional methods of displaying complex molecule data often failed to capture the attention of booth visitors or provide an interactive learning experience.
Our Solution
To meet this challenge, we created a multi-platform interactive experience that could be used across desktop, tablets, and exhibit touchscreens. Key features include:
•Dynamic Pipeline Filtering: Visitors could explore the oncology pipeline in-depth, filtering by molecule type, development stage, and therapeutic area.
•3D Molecule Visualizations: Complex molecular structures were rendered in real-time for a compelling scientific showcase.
•QR Code Integration: Visitors scanned QR codes to access detailed information about clinical trials related to the disease state. Each scan was tracked, providing Systimmune with valuable data on visitor interactions and areas of interest.
•Engagement-Driven Interface: Designed for ease of navigation to maximize booth interactions and minimize information overload.
The Outcome
The interactive platform allowed Systimmune to stand out in a competitive exhibit environment. It succeeded in:
•Capturing attention with visually stunning 3D graphics.
•Connecting visitors directly to relevant clinical trial information through QR codes, enabling personalized follow-ups.
•Providing actionable analytics from tracked QR code scans, offering insights into visitor interests and interaction trends.
•Demonstrating Systimmune’s innovative approach to oncology.
This solution effectively bridged the gap between scientific complexity and engaging storytelling, leaving a lasting impression on visitors.
