Project Overview
Client: Eurofins
Exhibit Partner: BlueHive
Goal: Develop an innovative interactive experience to promote the Eurofins brand as forward-thinking, engaging, and audience-focused.
Solution: A groundbreaking interactive using existing patient case studies, facial recognition, AI-driven personalization, head tracking, QR badge functionality, and external touchscreens for pandemic adaptability.
Results: A versatile tool that became a staple in Eurofins’ exhibit booth, generating leads, supporting reps, and engaging attendees effectively.
The Challenge
Eurofins wanted to create a cutting-edge interactive experience that showcased their brand’s innovative approach and engaged audiences in a meaningful way. However, the project faced several challenges:
Tight Deadlines: Limited time to develop the experience while ensuring its quality and functionality.
Content Constraints: Inability to create new content due to the time required for legal and medical approvals.
Pandemic Adaptations: Just two weeks before the show opening, masks became a requirement, creating a significant new challenge for us. Facial recognition technology, a core feature of the interactive, could no longer function properly without a clear view of the user’s full face. We had to quickly pivot to program external touchscreens, ensuring accessibility and engagement under the new restrictions.
High Expectations: The interactive needed to stand out and reflect the Eurofins brand as innovative and audience-centric.
Our Solution
To meet these challenges, we created an interactive experience that redefined engagement and personalization. Key features include:
Existing Content Repurposing: Collaborated with the Eurofins team to adapt five existing, pre-approved patient case studies into scripts that highlighted the treatment journey, from diagnosis to using Eurofins’ TruGraf product.
Facial Recognition and AI Personalization: Integrated advanced technology to match users’ age and sex to a case study, creating a personalized narrative. Visitors saw themselves as the patient, reinforcing the program’s tagline, “Their Journey Becomes Your Journey.”
Photo Integration: Captured each visitor’s photo and integrated it into the program, allowing them to see themselves as part of the case study journey.
Touch-Free Head Tracking: Enabled completely hands-free navigation, using head movements to control an on-screen cursor for making selections, emphasizing innovation and accessibility.
Pandemic Adaptability: When masks were mandated two weeks before the event, we quickly pivoted to external touchscreen solutions, maintaining full functionality while adapting to the new requirements.
QR Badge Functionality: Printed personalized QR badges for visitors, allowing them to revisit the experience, scan their badge, and continue their journey seamlessly.
Multiple Iterations: Developed versions for different use cases, including a touch-screen-only option and versions without photo-taking to accommodate varying exhibit booth setups.
Rep Support and Lead Retrieval: Built-in badge scanning and tracking allowed reps to engage attendees effectively and manage follow-ups.
The Outcome
The Eurofins interactive was a resounding success, delivering:
•Year-Round Utility: The program continues to be a centerpiece in Eurofins’ booth, with various iterations used to meet specific event requirements.
•Engaged Visitors: Personalized experiences using facial recognition and AI captivated audiences, creating memorable interactions.
•Streamlined Follow-Ups: QR badges and badge scanning enabled seamless visitor tracking, helping Eurofins generate leads and refine their engagement strategy.
•Adaptability: Pandemic-specific adaptations, such as external touchscreens, ensured the program’s success despite challenges.
•Brand Enhancement: Positioned Eurofins as an innovative, audience-focused leader in their industry.
