Eurofins Case Study Experience
We built an interactive experience for Eurofins that made it easy for healthcare professionals to discover the case studies that mattered most—powered by smart, AI-based suggestions and driven by innovative technology to deliver a cutting-edge, personalized experience.
Client
Eurofins Viracor
Exhibit House
BlueHive
Services
Concept | Design | Programming
The Challenge
Eurofins needed more than just traffic at their booth—they wanted meaningful engagement. The challenge was to cut through the noise of a busy medical congress and deliver a fast, intuitive way for each attendee to discover case studies aligned with their specific clinical interests.
The Solution
We developed a responsive, touch-enabled experience that used facial recognition and AI to personalize each attendee’s journey through the content. As visitors approached the screen, the system identified returning users and offered tailored case studies based on their professional interests—making exploration fast, relevant, and remarkably engaging.
Facial Recognition
AI Personalization
Touchless Interaction
Badge Scanning
Data Collecting & Analysis
Final Result
The Eurofins interactive set a new standard for digital engagement on the show floor. Built for flexibility, it remains a key feature in their booth, evolving to fit each event. Facial recognition and AI created personalized, memorable experiences, while QR badges and scanning streamlined lead capture and follow-up. Even during the pandemic, smart adaptations like external touchscreens kept engagement strong. The result was a powerful blend of innovation and strategy that reinforced Eurofins’ position as a forward-thinking industry leader.
